How Social Media Marketing Can Help Your Business

Digital technology has altered the way consumers interact with businesses. This has made it a very competitive market. Social media marketing (SMM), which is a direct-marketing method that is based on interactions with customers, allows marketers to increase have a peek here brand awareness, drive website traffic and increase sales by tracking user data. This is a place where companies can personalize their personas in a way that their customers can identify with.

Article by Emily C.

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